Ring Stick Up Cam Launch
Creating a launch campaign for the redesigned Stick Up Cam, Ring’s first indoor/outdoor security camera.
Landing Page
Product overview for all three devices with FAQs. Leads to product description pages with more content and tech specs.
Product Description Page
In-depth product description with tech specs to drive users to add to cart.
Emails
Introducing the all-new Stick Up Cam to Ring users, available only in white at launch.
Before the redesign, Stick Up Cam was only available in black. When the new Stick Up Cam was released in black a few weeks after the white cam launched, we paid homage to the original.
Amazon Pages
Our first product launch working with our new partners.
